Promo Codes on ROUND – Full Guide
Promo Codes
Overview:
Promo codes allow your venue to offer a discount on a customer's order. The promo code is redeemed by the customer on the checkout page.
Creating a promo code:
- Login to ROUND using the email address and password associated with your account
- Tap the sidebar icon in the top-left corner of the screen
- Tap 'Promo codes'
- Tap 'Add promo code'
You will be greeted with the screen below:
There are two types of promotional discount you can offer on ROUND:
1.
Percentage (%): discounts a percentage value from a customer's order (e.g. 50% off).
Or,
2.
Fixed discount (£): discounts a fixed monetary value from a customer's order (e.g. £5 off)
Promo code restrictions:
Your venue also has the ability to add certain restrictions to a promo code. These restrictions can be used individually or in combination with others:
1.
Monetary discount limit (optional) (% promo codes only):
- e.g. entering "10.00" limits a percentage discount promo code to a maximum value of £10.00
- entering "0" sets the discount limit to "unlimited"
2.
Restrict to products(s):
- restrict a promo code's discount to particular products on your menu - please see 'Restrict to product - additional information' for more
- for fixed discounts only - when product(s) are added to a promo code, ensure that the fixed discount set does not exceed the value of the cheapest product variation.
3.
Restrict code to once per user:
- if ‘Yes’ - The promo code can only be redeemed once by a customer
- if ‘No’ - The promo code can be used multiple times by one customer
(the promo code will become invalid once the maximum number of
uses has been reached)
4.
Maximum uses:
- sets the maximum number of times the promo code can be redeemed
- entering “0” = unlimited uses
5.
Schedule (optional):
- schedule a start and end date for a promo code. The code will be
redeemable during the period and invalid before/after.
- e.g., if the promo code schedule is set from 1/1/21 to 3/1/21, it will be
redeemable from 00:01 on 1/1/21 to 00:00 on 3/1/21
- customers will receive an error message if they try to apply the code
before the 1st or after the 3rd (‘Sorry, Promo code is invalid’)
6.
Restrict promo code to email(s) (optional):
- for the promo code to be redeemed by a customer, the email address
associated with their ROUND account must match the email address
entered in the ‘Restrict promo code to email(s)’ field
ROUND’s top 5 promo codes your venue should try:
1.
Percentage discount promo code w/monetary discount limit:
- similar to the structure of Eat Out to Help Out e.g., 50% off up to £10
- this promo code type has great potential for venues - large percentage
discounts are a strong incentive for customers to spend, whilst the
discount limit set provides assurance that customers can only receive
up to £X off, no matter how much the total value of their order is
2.
Any promo discount type w/product restrictions:
- product restricted promo codes are useful if you want to ‘push’ a
particular product to your customers, perhaps due to it going out of
date or it being a special-edition item
- used in combination with the ‘drag to reorder a product within a
subcategory’ feature, venues have a powerful means of influencing
customer’s buying decisions
3.
Any promo discount type w/email restriction:
- Want to give your staff members a discount on products in your venue?
Set up an email-restricted promo code to do just that.
All you need to
make sure is that the staff member (i) has a ROUND account on their
device, and (ii) the email address you enter in the ‘restrict to email(s)’
box matches the email address associated with their ROUND account
4.
Scheduled codes:
- if you’re worried that customers may be able to use the code after you
want them to, use the start/end date fields on the ‘Add Promo Code’
page. Select a time period for which the code is valid and usable and
then tap ‘Save’
5.
Promo code w/max no of uses:
- when used in combination with overt marketing (e.g., ‘Hurry! This promo
code can only be used 10 times before it's gone! Order now so you don’t
miss out!’), limiting your promo code to a maximum number of total
uses helps venues maximise the ‘Scarcity Principle
- simply put, the principle states that something - in this case, our promo
code - becomes more attractive to customers if it is perceived to be
‘exclusive’/in scarce supply. So, by adding ‘scarcity’ to a code, venues
can more easily generate customer demand!
Restrict to product - additional information:
If a customer;
1. adds multiple of the same product to their order and redeems a fixed discount
promo code, the discount value is only removed from one instance of the item
2. adds multiple of the same product to an order and redeems a percentage
discount promo code
- if the code is restricted to once per user it will only apply to one of the
items
- if the code is not restricted to once per user, it will apply across all
instances of that item
3. adds multiple products to an order and redeems a percentage promo code
restricted to those products, the code will only deduct from the highest priced
item
4. adds multiple products to an order and redeems a fixed discount promo code
that has no product restrictions, the code deducts from the highest-priced
item first and, if not depleted to £0, deducts from the next highest price item
until depleted to £0.
Examples:
1.
A customer buys 2 pints of Heineken for £5 each (total = £10):
- if the promo code is set as a fixed discount = £3, the customer pays £7,
because it only applies to the first instance of that product.
- if the promo code is set as a fixed discount = £6, the customer pays £5,
because it only applies to the first instance of that product (the £2
remaining cannot be redeemed later*.
2.
A customer buys 2 pints of Heineken for £5 each (total = £10):
- if the code is restricted to once per user, the customer pays £7.50.
- if the promo code is set as a 50% discount and not restricted to once
per user, the customer pays £5.
3.
A customer buys 1 Heineken (£5) and 1 Carling (£5) and the promo code is
set as a 10% discount, restricted to Heineken and Carling:
- the customer pays £9.50, as the 10% discount is only deducted from the
highest priced item
4.
A customer buys 1 Heineken (£5) and 1 Chips (£4) and the promo code is set
as a £7.50 fixed discount:
- the customer pays £1.50 (£5 is deducted from the highest priced item
(Heineken); the remaining £2.50 is deducted from the next-highest item
(Chips)
*Please find attached a downloadable and printable copy of this guide.
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